Transparency: Beyond the Extranet (ILTA Presentation)
08.24.10
Clients want their outside lawyers to add seamless support of what they do day-to-day. What does that look like? Deborah McMurray and other industry leaders recently explored this question at the International ILTA conference in Las Vegas.
Law Firm Extranet Survey Results
08.20.10
In July 2010 we posted a survey to various ILTA E-Groups to collect information from firms about their use of extranets and related technologies. This research summary was instrumental in developing a panel presentation at the 2010 Conference, titled "Transparency: Beyond the Extranet."
2 Arrows to Build Up Your BI Quiver
07.05.10
As law firms continue to evaluate their marketing and business development spending and approach new initiatives with caution, their leaders want to know what they are getting for their money.
Law Firm 4.0
02.01.09
Bright Ideas is a collection of 26 essays by global legal industry leaders on where we've been and where we're going. The book is the brain child of and edited by E. Leigh Dance, the founder of ELD International, Inc. "Law Firm 4.0" is an essay that challenges firm leaders to rethink and re-imagine the law firm business model -- starting with identifying what's getting in your way. Deborah offers several considerations for change.
ABA Book: The Lawyer's Guide to Marketing on the Internet, 3rd Ed.
10.01.07
This is the third edition of the ABA's popular book on Internet marketing. Deborah McMurray, Rick Klau and Greg Siskind wrote the 2nd edition, too, and Greg Siskind wrote the first as a lawyer/Internet pioneer. Purchase the book at the ABA Web site at: http://www.abanet.org/abastore/index.cfm?section=main&fm=Product.AddToCart&pid=5110585
Marketing Legal Services on the Internet
06.05.07
Websites should be designed to be interactive, ever changing, always relevant and personal. Lawyers are missing out if they aren't creating firm websites that educate and inform their clientele. A website should differentiate and uniquely position the firm as a leader in its markets, communicating the brand or personality of the firm and its lawyers.
Search Engine Optimization - CP Best Practices
06.01.07
As the Internet has become the dominant research tool of business, including C‐level executives, a firm’s online visibility and awareness plays a larger role in business development.
Web Site Strategies—Where in the Web?
04.10.06
If your site is not attracting visitors, it is not working for you. In other words, it’s a waste of money. Know who you’re looking for, how they look for you and how to keep them coming back for more.